Evaluation

In what ways does your product use forms and conventions of real media products?


Graphics



We created graphics as we where editing to show who the person who is being interviewed was to give the audience an idea of who they are watching therefore the graphics connote relevance to the topic. Their profession is related to what they are talking about and why they are included in the documentary.

Framing

We framed our interviews to either the left or the right of the screen as professional documentaries do. The eye line is a third of the way down the screen as my example is, they are also looking at who is asking the questions which is what we advised our three interviewees to do

Establishing shots

In our documentary we used an establishing shot in order to introduce Jules (IT expert) which is what has been done in this real documentary. The establishing shot establishes something about the person and the relevance of the topic.



















































Cutaways




Cutaways are used for when there are jumps from cutting out questions in interviews, the cutaways also have relevance to what the interviewee is talking about. In our documentary we constantly used cutaways as this is a convention of documentaries. We used them throughout interviews where relevant, the cutaways where relevant to what was being said in the interview.



















































































Archive Material





In our documentary we used archive material when talking about celebrites, material that we could not get ourselves so we used the internet in order to acsess clips of archive footage.
























Music



During our documentary we used two different songs. We used Virtual insanity by Jemriquai and Whos watching me by Rockwell and Lilly Allen Smile as a professional documentary would do i emailed the record label to ask permission to use their songs as a part of the documentaries non diegetic sound.





















Audience Feedback


As a part of our audience feedback we put together a focus group in order to help evaluate our production. We asked different questions about all three products the documentary, radio trailer and the print advert.


After listening to our radio trailer would it make you want to watch our documentary and why?

100 percent of the focus group said they would watch the documentary after they listened to the trailer.

They said:

• The voiceover caught their attention.
• It links to the print as the same slogan and the same information was used.
• It flows well in terms of what the voice over was saying to when clips from the documentary where used.
• The voiceover was appropriate for the content.

















After seeing the print advert would it make you want to watch our documentary and why?

17 out of 20 people said that the print advert caught their attention and would make them want to watch the documentary

This is a member of our target audience who gave feedback about our radio trailer, print advert and our production.

They said:

• The slogan engaged them into the product and that it was a strong and a relevant slogan that linked to the content in our documentary.
• The image was strong and the colours worked well together.
• The font of ‘virtual insanity’ was good as it looked as if it had been typed which also links to the content of the documentary.


















How effective do you think our production is in terms of how entertaining it is?

90 % of our target audience said they thought our documentary was entertaining.


This is another member of our target audience who gave feedback about our radio trailer, print advert and our production.

They said:

• The use of celebrities in the five minutes was effective
• The archive material was attractive particularly Lilly allen's video
• However it was not something they would choose to watch as they found certain aspects not to be of interest to them.






















How effective do you think our production is in terms of its technical elements e.g. continuity, editing and sound. ?

15 out of 20 people said they enjoyed the use of the technical elements used in the five minutes of the documentary.

This is the third member out of the 20 people we asked of our target audience who gave feedback about our radio trailer, print advert and our production.

They said:

The production over all flowed well.
The use of the effects where interesting (cross dissolves).
The use of the music was good however in parts it was too loud which made the voice over hard to hear.

How effective do you think our documentary is compared to real documentaries?

100 % of the focus group said that there where many elements to the five minutes that looked professional compared to real documentaries.

This is another of the 20 people we asked for feedback about our radio trailer, print advert and our production.

They said:

· The interviews where good compared to other documentaries.
· The use of how the graphics faded in and out looked professional on the interviews.
· The setting (mise-en-scene) of the interviews was good as they related to the occupation of the people being interviewed.

How effective do you think our production is in terms of how informative it is?

100 % of the focus group thought the that the documentary was very informative including relevant information for the topic we have chosen.
This is the next member of our target audience who gave feedback about our radio trailer, print advert and our production.

They said:

I thought the documentary was reasonably informative however it is not something I would choose to watch therefore I found parts to be irrelevant to me personally.
I thought the interviews where very detailed and the questions you must of asked where good as they gave enough information.
The information about celebrities and the influence they have engaged me especially.

In conclusion

• We learned that we could have worked more on the editing in order to make it professional.
• We learned that we could have used something in the documentary to attract more of an audience
• We learned that we could have used more effects as that is something that engaged the audience
• We learned that we could have possibly made interviews shorter to maintain audience attention.
• We learned that we could have used a more creative technique for our opening titles.






























How did you use media technologies in the construction, planning and evaluation stages?
























We used a tripod when filming our five minutes to ensure steady camera work and the use of different effective camera work and also to frame interviews correctly.


We needed to use two different types of camera during the production of our documentary. An editing camera so we could capture footage from our tapes and a camera to film our footage for our five minutes.


During my coursework I used a stills camera to take photographs for our print advert and evidence of filming to include in my blog.



For my coursework a computer was needed to edit, use Photoshop, plan the documentary and to update my blog and upload photos. The internet was also used to get archive material and to upload data and update my blog.


For interviews we had to use a clip microphone to improve the sound quality.


During the evaluation stages we also used voice recorders to get the audience feedback.

How effective is the combination of your main product and ancillary tasks?

Our documentary is on BBC one, all three products link together in terms of the scheduling of the channel as the radio trailer will be on BBC stations.

The title of the two visiable products include the same font therefore the two products links together and form some kind of coherence between the two.

‘Who’s watching you’ slogan links two of the products together. The slogan is used both in the print and also in the radio trailer said by our voiceover. The voiceover in our five minutes is the same as our radio trailer. We did this deliberately so that the two link together.

As our print advert will appear in newspapers to complete the advertisement of our products along with the radio advert we have included the same slogan as the radio advert to link the two together. ‘Virtual Insanity’ has the same font as the opening titles in the documentary which also links the two products together. The print advert would appear in major newspapers such as the daily mail, the times and the independent.

The time and the day that the documentary will be shown links to our target audience. Our target audience are mainly parents 25+ which is why we decided to show our documentary after the watershed. The radio and the print advert link together as they both indicate the scheduling and the channel that the documentary is shown to ensure we target our audience and attract them to the documentary.

Radio and Print Adverts

Codes and conventions of radio trailers

Trailers are produced in such a way that they can be used on T.V and radio.

• Extracts from the programme


• Voiceover outlining the narrative of the programme - not always


• Voiceover asks retorical questions that the programme will answer


• The last thing you hear is the channel name which reienforces it


• Scheduling


• 30-40 seconds

Codes and Conventions of Print adverts

• One strong large image


• Words kept to a minimum


• Slogan


• Chennel logo


• Styled like existing adverts by that channel


• Scheduling

The trailer and the print advert are part of an overall campaign so there needs to be a consistant theme and messages and slogans across both products

http://www.4creative.co.uk/flash/#/keywords/print_ad/factual_cutting_edge_storm_junkiesywords/print_ad/factual_cutting_edge_storm_junkies

This is the sketch for our print advert. It is going to be two blind folded people facing eachotherwith the slogan 'face to face' this has connotations of how communication has changed which is what the documentary surrounds based on our running order.

Editing

I played an active role in the editing of our documentary, I captured alot of our footage and edited an interview whilst the other 2 members in my group edited an interview each too. We did experience some problems whilst editing as we failed to edit the interviews correctly without including pauses which made the interview jump therefore we had to edit the interview again. We had some very time consuming parts thorughout our editing as we had to focus on our opening titles as our titles had to look as if they where typing across a screen with music aswell as the typing sound effect in the background therefore this took alot of time and was done incorrectly once or twice for example, we would have two letters coming up at the same time therefore we had to do it again from where we made the mistake. Also we had to make sure our opening titles fitted in with the music so that it would say 'virtual insanity' whilst our typing was on the screen. As apart of our editing we needed to edit out questions from the interviews we conducted so that you can not hear the question being asked. Also during interviews we used cut aways where needed and used images that where appropriate for what the person who is being interviewd was saying. Also in editing we needed to include text in our interviews so our target audience would know who the person was that was being intervied for example we interviewed Jon Dutton who is an internet radio presenter so we included this on top of the interview as text to introduce further who it is that is being interviewed.

Filming

During our filming i filmed shots which may have been appropriate for cutaways that could be used in the documentary however there may be too much filmed. I filmed shots of computers and shots of libary and common room as school is mentioned frequently in our first five minutes. However changes to our running order have effected the shots we have used aswell as effecting the editing process.

I panned around the school libary as this could have been used as a part of a montarge surrounding education.

Shots of the common room for cutaways.

This is filming of the Jules Hatchard (IT expert) interview this had to be conducted three times as we experienced various problems whilst filming such as inncorrect framing and our interviewee was not advised to look at who was asking the question therefore we had to film again and again. Thirs time round we learned from our mistakes and conducted the interview correctly.

This is our filming of Hippies on the Hill, this interview went well had we had learned that framing and where the interviewees look is important we learned this from the mistakes we made when interviewing our IT expert.

Audience Research

Age:
25-30

31 - 35

36 – 40

40 +

2. Occupation: ____________________________________________________

3. Which colour do you prefer?

Blue Green Red Yellow Pink Black

None of the above

4. Which type of music do you prefer?

Rock Pop Country Classical


5. Which TV channels do you regularly watch and when? __________________________________________________________________________________________________________________________________________
_____________________________________________________________________

6. How often do you use the internet?

Everyday Every few days Once a week

Once every few weeks

7. a) Are you aware of different social networking sites on the internet?

Yes No

If yes, list the ones which you know.
_______________________________________________________________________________________________________________________________________________________________________________________________________________

b) Do you have your own account on a social networking site?

Yes No



If yes, which sites?
__________________________________________________________________________________________________________________________________________
_____________________________________________________________________

8. a) Are you a parent?

Yes No

If yes, how often do you allow your child to use the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b) Do you have any concerns when your child is using the internet?

Yes No

If yes, what are your concerns?

c) Do you limit your child’s time when using the internet?

Yes No

If yes, explain why.
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. If not a parent, which do you think are the main dangers of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Which do you think are the positive factors of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Which do you think are the negative factors of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________


Questionnaire Results




The majority of people who answered our questionnaire are over 40 therefore we will consider this when thinking about our tarhet audiences as this is relevent to the subject of the internet.







This graph shows the occupations of the people who we asked to fill out our questionnaire. It shows that we have 9 teachers this may affect the results of further questions however it will be helpful for our interviews and the target audience as in our documentary we will be interviewing teachers and people who work in a school.








We found that the majority of people we interviewed preferred to listen to pop music; therefore we will use this genre of music in our documentary if it applies to what we are featuring.






These results show that the majority of people we interviewed use the internet everyday, and this will have a significant part in our documentary as it justifies the the programme.





This chart shows that Facebook is the most used site, and this plays an important role in our documentary as this is what the audience is most familiar with.







This graph shows that people mainly watch BBC 1 therefore we will consider this as a channel for our documentary as our target audience from 25-40+ do regularly watch BBC 1 therefore our documentary may be something they choose to watch.



Are you a parent ?

25:Yes
5: No

This shows that the majority of people who took part in the questionnaire where parents. I think that this is important as during the documentary we are considering interviewing a parent or doing a vox pop of parents asking theyre views of their children using social networking sites therefore this will attract our target audience.


Do you have any concerns about your child using the internet?

Yes:57%
No: 43%

This shows that the majority of the people said yes, however a lot of people also said no, which shows the opinions are balanced.












This graph shows the answers of our audience who are not parents and what they think are the main dangers of using the internet. It shows that even though they are not parents and don’t have to worry that they are.










This chart shows that keeping in touch is the most positive factor of using the internet, therefore we will include this in our content.












This graph shows that the majority of people who we asked thought that bulling was the biggest problem with the internet therefore we will consider using this as a part of our content for our documentary.




Audience Profile



This is a member of our target audience. She is 40 years + and works as a receptionist. She has two children and enjoys shopping, reading and socialising and is a typical member of the public who would enjoy our documentary. She is a typical member of our target audience as she is a parent and is over 25. Our documentary addresses issues of young children using the internet this may be a concern of parents therefore they are our target audience.

Planning

First ideas for documentary
Social Networking sites

Gives out personal details
Links to paedophiles
Give an option to give out a phone number
Obsession
Isolation
Anti social
Following celebrities online bulling
Age
Interference with school
Facebook on mobiles
How it affects language
Keeping in touch with old friends
Finding old friends on the internet
The purpose of this brainstorm was to gather some ideas for what we could talk about in our documentary.
Title Ideas
Virtual Insanity
Face to face
It's so funny how we don't talk anymore (this is too long but we would like to use it in some way in our documentary)
An open book
Identity Crisis
Who you looking at?
Networking
Who’s watching you?
Circle of life
There are also songs that go with some of these titles which we will consider using in our documentary.

Documentary Content Ideas

Interviews

With Parents, teachers, young child, Ict technicians, someone in charge of internet use at our school
The young child may identify the positives of social networking sites and the internet.
Parents and their views on their child using sites at a young age.
What teachers think and how they think it effects school work.

Archive Material

Lilly Allen launched by myspace (how it may effect the music business)
Articles from newspapers and magazines on what social networking sites have done to society.
Reconstruction of a girl using the internet thinking she is talking to another girl when it is really an older man.
Radio 4- Chat about social networking sites.
Paedophile Programme (footage)
Sky news website footage.
Sound - will use a voiceover older male stating facts and information, we will also use a Lilly Allen song whilst the myspace page is featured we will also use a song in the opening sequence called virtual insanity as this is our title. Finally we may also use "it's so funny how we don't talk anymore" by cliff Richard as we think that this goes well with the antisocial side of social networking sites.


Formal Proposal

Title of documentary: Virtual insanity

Topic: social networking sites

Type of documentary: mixed

Style of documentary: informative yet informal- entertainment

Channel and scheduling: BBC1 9pm Wednesday

Target audience: adults (mainly parents) 30+

Primary Research needed: Find interviewees, get any props that we need. Computer and articles to film, mobile phones, ipods etc. Find locations where we are going to film the first five minutes.

Secondary research: newspaper article of girl who committed suicide over Facebook bullying, newspaper article of girl who lost job over Facebook, TV programme - to catch a paedophile, Lily Allen MySpace page, Facebook pages of celebs

Narrative structure: Open, non-linear, single strand - open so audience can have their own

Outline of content:

Interviews with:
Jules (head of IT in (Weatherhead) in her office
ICT technician in school in their main office
Teacher in their office
Parents at home on their couch
A student in the corridor in their school uniform


Archive material:
Newspaper article of girl who committed suicide over Facebook bullying
Newspaper article of girl who lost her job because of Facebook
Article from The Guardian about teachers who have been cyber-bullied
MySpace Music pages
Facebook pages of celebrities
‘How to Catch a Paedophile’ program from ITV
Radio 4 programme


Reconstructions:
Shot of girl chatting on internet
Shot of man posing as a young girl on the internet


Sound:
Virtual Insanity – Jamiraqui
Cliff Richard song in the opening sequence

Lily Allen song juxtaposed when showing her MySpace page
Intense music when talking about dark subjects
A male voice over


Resource Requirements:

Video camera
Microphones
Tripod
Computer
Voice recorder


Running Order


Running Order
10 sec- Montage of news paper article concerning social networking sites
10 sec- Opening titles (virtual insanity?) typed out as if on a computer screen with white text and a black back ground.
20 sec-voice over introducing topic further- clips of people using ipods, texting, using computers (isolation)
1 min- Interview with Jules (I.T expert) talking about the effects of the internet and social networking sites in school.
1 min- Interview with Jon Dutton radio presenter about how he uses facebook in order to promote his radio show and how he uses it to get suggestions and ideas etc.
20 sec-Montage of myspace pages (music pages) and shots of Lilly Allen's page and the video smile with voice over coming in slightly later explaining how myspace launched her career.
1 min- Hippies on the Hill interview (unsigned band) and their myspace page and how they hope it will help launch their career further.
1 min- voice over introducing next feature- The reconstruction of a paedophile using msn to talk to young girls and how deceiving pictures can be and how easy it is to pretend you are someone else.
5 Minutes
30 sec - clip from ‘How to Catch a Paedophile’ which was shown on ITV about paedophiles being tricked online by police and then getting caught
1 min - interview with policeman (in his office) about dealing with paedophiles on the internet
30 sec- voice over introducing story of Vanessa George who was recently on the news. Non diagetic sound of children laughing and playing in background
1 min - clip of an interview with one of the parents whose child was abused by
Vanessa George
1 min - voice over moves on to explaining the creation and success of Facebook
40 sec - interview with one of the creators of Facebook about the ‘law’s and policies of using Facebook
1 min - voice over then moves on to explain the success of MySpace – as it is not just Facebook that is successful. Shots of MySpace pages in the background
1 min - voice over explaining the younger generation who use Bebo and explaining how Bebo attracts the younger audience
20 sec - shot of people in the street shopping etc, voice over explaining a survey carried out of which social networking sites people prefer to use
1 min - voxpop of general public (different genders, ages) answering survey question
90 sec - voice over talking about the celebrities who now use social networking site Twitter e.g. Katie Price. Shot of her Television programme ‘What Katie did next’ where she is talking about using Twitter
2 min - interview with Katie Price about her Twitter account and how it influences her fans and how the press uses what she says on Twitter against her
1 min - voice over describing the exploitation of Michael Jackson’s death through the internet e.g. celebs on Twitter
10 sec - shot of article of Holly Grogan who committed suicide over online bullying
1 min - zoom onto Holly Grogan’s face, voice over explaining the story behind her suicide
2 min - interview with parents of Holly Grogan
2 min- interview with Holly’s school teacher
50 sec - home footage of Holly Grogan before death
1 min - interview with policeman about dealing with online bullying
2 mins- cuts between parents/ teacher interviews and the article to show the overall conclusion about the dangers of using the internet and the effects in which it has – ending credits

Interview and vox pop questions
Jules interview – i.t expert

What do you think the negative and positive aspects are of using the internet?

What procedures do you take into filtering sites in schools?

Have you come across any incidence in schools of pupils using the internet for the wrong purposes?

Do you think there should be an age limit on social networking sites?

Do you think social networking sites have changed communication in a good or bad way?

Hippies on the hill interview (band)

(unsigned band trying to launch their career through myspace)

Why did you choose myspace?

When did you set up your myspace page? And why did you choose to do it at this time?

What influence do you think your myspace page has had on your music career?

Has having a myspace page always been a positive thing or have you ever experienced any problems? (such as negative feedback if so can you please explain or give examples)

Is myspace the only social networking site you have as a band?

Has your myspace page generated fan base?

Have you had any interest from record companies through your myspace page?
Do you/why don’t you go through traditional ways of promoting yourselves as a band?

Jon Dutton interview (radio presenter)

What do you mostly use the internet for?

What social networking sites do you use and why?

Does your facebook generate any publicity?

Why did you set up a facebook page for your radio station?

What do you think the future for social networking sites with hold and do you think they will develop further and do you think you will use them in the future for your radio career?

Voiceover script

Voiceover introducing the topic:
Today 50% of our active users log on to Face book and other social networking sites. Some say the internet is changing the way we communicate in the next 30 minutes you will hear different facts and opinions from different professions about all aspects of social networking sites.

Voiceover introducing Jules

Jules is an IT expert at weatherhead high school and we hear what she has to say about internet use and protecting young people online.

Voiceover Introducing Jon (internet radio presenter)

We spoke to internet radio presenter Jon Dutton to hear his views about facebook and how he takes advantage of the site for his Radio show


MySpace voiceover:

Since the beginning of myspace new and up and coming music artists have launched their careers through the site. Lilly Allen began her career through myspace and is now a number one selling artist


Hippies on the hill voiceover introducing band:

New unsigned teen band hippies on the hill are following in the footsteps of such artists by promoting their music through myspace.